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Neuromedia >> News >> Active News >>Neuromarketing: the hope and hype of neuroimaging in business
03 March 2010 - Nature Reviews Neuroscience perspective

Neuromarketing: the hope and hype of neuroimaging in business

 By DAN ARIELY & GREGORY S. BERNS - The application of neuroimaging methods to product marketing — neuromarketing — has recently gained considerable popularity.
 
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